Join Adknowledge / Digital Media and discover how to build your brand through social media.
The digital tipping point – The future of branding and social media


Featuring

Brett Brewer (President of Adknowledge & Co-founder of Myspace)

"Who killed Traditional Media"
  (Key Note Speaker)
  • Macro trends: changes in share of voice. Newspapers: here today, gone tomorrow?
  • The rise of social media: the habits of the younger demo.
  • Case study: video application

Brett Brewer is a leading Internet pioneer and executive who has built, operated and sold Internet media companies. Mr. Brewer co-founded his first Internet company, Intermix Media, just two years our of UCLA. From 1998 through its successful $673 million sale to News Corporation in October of 2005, Intermix Media launched several different businesses including Skilljam.com, ecommerce site Alena, and the wildly popular Myspace.com. Mr. Brewer was the only senior executive and board member to remain and lead the company from inception through sale to News Corporation.
In his current position as President and Director of Adknowledge Inc, Mr. Brewer is well on his way to helping build another successful Internet company. This advertising technology company has had strong growth in both revenues and profits and attracted a $48 million minority stake investment from Technology Crossover Ventures (TCV). Adknowledge was a Red Herring top 200 company for 2006 and a Red Herring top 100 company in 2007.
He is an in-demand international speaker who has been featured at numerous industry events, including Goldman Sachs Internet Conference, Gridley Conference, JMP Research Conference, ThinkEquity Growth Conference, Software Information Industry Association, Red Herring, Venice Festival of Media, Dow Jones VentureWire Technology Ventures and Montgomery Technology Conference.

Brian Garret (Crosscut Ventures - California)

"Brand Engagement in Social Media"
  (Case Studies and Success Stories across the Digital Media Ecosystem)
  • Social media: Still the early days.
  • Advertisers: How to develop effective ways to engage the users of social networks
  • Case Studies: What has and has not worked.

Involved in the funding and building of early-stage technology and media companies, Brian is very active in the California start-up community. Prior to co-founding Crosscut, Brian played an active role in managing and investing three funds totaling more than $500 million. Over the past four years, he has had a frontline view of the emergence of social media and the efforts of advertisers and brands to effectively message to and monetize the users of social networks.

Plus Additional Speakers

Markus von der Luehe (Managing Director, Adknowledge Australia)

Markus has 12 years of international Business Development, Consulting, Market Research and Stategy experience covering Online Media and Advertising. Before joining Adknowledge, Markus worked for Sensis Interactive, Ninemsn, Nielsen//Netratings, PwC Consulting and OgilvyOne in Germany.

Alistair Henderson (Director OMD Fuse)

“I Kissed Social Network Marketing, and I Liked It.” (apologies to Kate Perry)
  (Case Study: V-Raw for V Energy Drink)
  • How to find your brand’s place role in a world of content.
  • Transmedia planning – love a good buzz-word.
  • Learnings from traditional PR and sponsorship for new user-generated content and online         community marketing.

Alistair is the founder and Director of OMD Fuse Australia, OMD’s strategic branded content unit based in Sydney. OMD Fuse has delivered major content and brand experience-led projects for clients such as Telstra, Johnson & Johnson, Beiersdorf, BigPond, V Energy Drink and McDonald’s. The group’s work has earned awards such as AdNews Media Campaign of the Year 2007, and recognition as a finalist at the Cannes Advertising Festival, the Media Federation Awards, the Australian Direct Marketing Awards, the B&T Awards, and the Asian Marketing Effectiveness Awards.

Fi Bendall (Director Bendalls Group)

“How Social Media Translates into Social Commerce”
  (Marketing is this season’s must have!)
  • ‘Word of Mouth’ Marketing: Does it translate into brand recognition and actual business results?
  • Outside the realm of social media advertising, can word of mouth really be tracked?
  • Learnings from generating and tracking word-of-mouth campaigns.

Fi is a leading interactive and digital media specialist. With more than 20 years experience in the digital sector, she has developed key ISP strategies for the BBC, and has developed digital strategies for Australian clients such as Microsoft, News Interactive, Tourism Tasmania, RaboPlus, Amnesty International, and Earth Hour. She is a regular contributor to Australian publications.

Laurel Papworth (Social Networking Strategist)

“The Business of Being Social: Monetisation Models in Social Media.”
  (The truth about monetization models for online communities)
  • Returns on investment for engaging with user-generated content.
  • Communication and collaboration with the consumer.
  • How social networks earn money for their investors and developers.

Laurel is Australia’s leading social network strategist, working with media and marketing companies across Asia Pacific and the Middle East on building and maintaining social networks. Laurel’s blog on online communities and social networks has been placed in the global Power150 media and marketing blogs by AdAge and in the top 4 Australia by B&T Magazine. She conducts professional development workshops at the University of Sydney and she currently consults at the Australian Film Television and Radio School (Social Media Film).